Bizzy Full Campaign Plan
In our campaigns class ot the University of Minnesota, we were tasked with creating a provocative campaign for Bizzy Cold Brew. Our group of 5 worked throughout the semester to conduct research, find a target market, a creative brief, a media plan, and a pitch to the client.
Out of all 5 groups in our class, our agency called “Offbeat” won the pitch with our “Don’t be Basic, be Bizzy.” campaign.
Our Offbeat Team: Kiera Bohan - Art Director, Anne Marie Karnes - Senior Copywriter, Aisha Irhyam - Executive Media Director, Haley DeSart - Account Manager, Eva Javers - Project Manager
